The seventh edition of the Nairobi Fashion Week is set to take place from January 29 to February 1 at the Sarit Centre, Westlands.
This year’s event will showcase pieces from Africa’s rising stars in regenerative fashion.
Announcing the event, organisers said: “The event will celebrate a new wave of African designers who are challenging the status quo and paving the way for a fashion industry rooted in regeneration, sustainability, and innovation.
“As the global fashion industry faces an urgent need to adopt sustainable practices, African designers are leading the charge by integrating regenerative fashion principles that go beyond simply reducing environmental harm.”
Regenerative fashion falls within the realm of sustainable fashion, emphasizing the creation of clothing with negligible ecological footprints, while also engaging in efforts to rejuvenate and enhance the environment.
Speaking about the event’s theme, Brian Kihindas, Creative director Nairobi Fashion Week, explained that the showcase was also aimed at reclaiming our story.
“The theme aligns with our vision of positioning Africa as a global leader in sustainability. We are working to establish a platform for sustainable designers across Africa, rooted in the region’s cultural values.
“Our goal is to promote organic fabrics and sustainable fashion, and we believe this platform will help us reclaim and celebrate our story.
“Throughout history, African communities have embraced sustainable fashion by crafting garments from locally sourced, natural materials and utilizing traditional techniques that prioritize longevity, cultural significance, and environmental harmony.”
The event will feature a selection of designers who are not only showcasing innovative styles but are also committed to responsible practices that reflect both environmental consciousness and cultural heritage.
“This year’s Nairobi Fashion Week (NFW) is a celebration of a new era in African fashion. We are looking for designers whose ethos is about restoration and healing of the planet from the sourcing of textiles to the disposal of waste, and knowing the end of life of their creations. These rising stars are proving that Africa can lead the world in regenerative fashion, with creativity and purpose driving every aspect of their work,” says Lisa Kibutu, Sponsor and Production Lead at NFW.
The brands featured this year include LaOculta, Sokolata and Maisha By Nisria.
